Gemma Pearson

An intuitive brand expert and creative director, Gemma has built an international career shaping and strengthening brands across a wide spectrum of industries. From FMCG, leisure and retail to transport, heavy industry, and pharmaceuticals, she has worked with some of the world’s most recognisable names, helping them to connect more meaningfully with their audiences.

Her approach blends sharp commercial understanding with bold creative vision, ensuring every brand is not only distinctive and memorable but also strategically effective. Gemma thrives at the intersection of insight and imagination, uncovering the essence of a business and translating it into visual and verbal identities that resonate and endure. She is equally comfortable leading large-scale brand transformations as she is fine-tuning the details that make the difference. By balancing creativity with pragmatism, Gemma ensures the brands she builds deliver lasting impact, driving recognition, loyalty, and measurable business value.