Alexander Ridings

Founder, investor, and business, brand & marketing strategist, Alex brings more than 20 years of trusted consulting experience, working with ambitious ventures and established organisations alike. Over the course of his career, he has guided companies through the complexities of growth, from creating compelling brand narratives and market positioning to building scalable operations that prepare businesses for successful exits.

Alex is recognised for his ability to cut through the noise and focus on what truly matters – clarifying strategy, sharpening execution, and unlocking new opportunities for value creation. He has worked across diverse sectors, combining deep commercial understanding with creativity and a results-driven mindset. Whether advising founders on investment readiness, supporting investors in strengthening their portfolio companies, or helping management teams accelerate performance, Alex’s approach is collaborative, pragmatic, and outcomes-focused. His experience and insight make him a trusted partner for leaders navigating growth and change.